Introduction to Revision Blog

In one or more posts please complete the following.

Pls Define -

Distribution & Marketing

Exhibition

Exchange

Synergy

Vertical & Horizontal Integration

Media Convergence
Technological Convergence
A Mainstream Film
An Indie Film
Art House Film
Ratings Body

Viral Marketing

Guerrilla Marketing

Now post your initial Film Case Study and your overviews of Working Title and Film 4.

The areas covered in your case study

·                     Production (the decisions, issues and patterns in making a film with audiences in mind)

·                     Distribution and Marketing (how the campaign targeted audiences)

·                     Exhibition ( the theatrical, TV and DVD releases and again how audiences saw and reacted to the film )

·                     Exchange ( how the public use Web 2.0 digital technology to interact with the film, to post bits of the film on You Tube, create videos and blog sites about films, Twitter and discuss the film on Facebook, make pirate copies, file share, etc.)