Audiences & Institutions - Film Industry Intro

The questions are very broad and can focus on one of the following areas:

1. Media Ownership (Media Conglomerates)
2. Synergy & Cross Media Convergence
3. New Media Technologies
4. The spread of technology
5. Technological Convergence (media gadgets)
6. Big industries targeting British audiences
7. Your media consumption

The exam board want to know what you understand about:

Media Institutions: Hollywood Studios (20^th Century Fox etc.), British Studios (Working Title + Warp Films etc).

Media Audiences: UK film viewers (either in cinemas, or via PC / TV / Phone etc)

Media Technology: Digital filmmaking (CGI, 3D, Imax, DV-Cams), Online Films (LoveFilm, iTunes, YouTube, piracy), Convergence (gadgets to watch films on)

Marketing Campaigns: How Studios advertise their films (Synergy, TV + Internet trailers, Print ads – newspapers, magazines, posters, Premieres, junkets, word of mouth, USP, merchandising etc).

ALL OF THE ABOVE NEED SPECIFIC EXAMPLES.

Examples of Previous questions

·         Discuss the issues raised by an institution’s need to target specific audiences within a media industry which you have studied.

·         “Media production is dominated by global institutions, which sell their services and products, to national audiences.” To what extent do you agree with this statement?