School Magazine Initial Research
My overview of the preliminary task
- What are we doing and why?
Research into existing media
- What are the conventions of a magazine front cover?
- What is a school magazine? What are their different purposes and audiences?
- Analysis of 2-3 different existing school magazines
Research into target audience
- Who is your target audience? (Particular age group/niche if applicable)
- Audience questionnaire/interview/focus group etc. – What they want from a school magazine
Results and evaluation of research
- Collate your findings and present appropriately
- What have you learnt from your research and how will this influence the decisions you make about your school magazine?
Planning and drafting
- Based on your research, develop a clear idea of your brand and your target audience: How will you communicate? How will they be positioned? How will both be represented?
- Identify which conventions you will follow and why
- Which locations, costumes, props and actors have you considered? Which ones will you use and why?
- Mock up layouts and from these, draw up a shooting schedule (include shot list, location, props etc.), ensuring you have permission to take photographs in these locations
No comments:
Post a Comment